Engaging game lovers with indoor media

Game Mania is a Belgian retail chain of 90 shops selling computer games and game computers in the Benelux. Since 2014 Notice creates custom made instore music and video programmes for Game Mania.

GAME MANIA | SMART CONNECTIONS

The challenge

The first request was to compose playlists with music that are appealing to the very broad target group of Game Mania. And the second one was to automatically connect system information to displays in the shops. A specific wish is showing the countdown of days to a certain release of a game on screen without intervention of shop managers.

Our solution

After a few intakes with the team of DJs, Game Mania got their custom made music playlist that fits like a glove. Tom Henderikx, Marketing Manager of Game Mania, explains: ‘As from the start Notice understands our wishes. Even their regular music updates are bull’s eye.’ Notice programmes the indoor music and video automatically. One of the smart connections is the countdown of game releases appears on screen automatically, in Game Mania branding of course.

‘Sometimes we need to change material very quickly or ask for special programs for one of our yearly night shop openings. Notice takes care of everything, we never have to worry. High quality of their deliveries, their extensive knowledge of automation and the flexibility of Notice creators makes us a satisfied customer.’

THE CUSTOM SETUP

Smart connections and engaging media work best for our gaming audience and employees